In April 2020, we launched the global art campaign SPRING OF HOPE as a response to the acute necessity of hope and positive messages amidst the Covid-19 pandemic. The campaign included commissioned works, as well as an open global call, and engaged more than 80 artists from over 30 countries. It resulted in over 100 works - all free to use, share and adapt. It was featured widely by media outlets such as Mashable and It’s Nice That, and endorsed by global organizations such as TED, The Obama Foundation and Creative Commons.
The campaign reached millions online, and engaged tens of thousands; the illustrations were used by dozens of organizations to promote their own work on social media; several books and reports also used the images, e.g the latest report by Oxfam on Narrative Power used 10 of the illustrations as their main visual components.
In June, one of the artworks served as an inspiration to South Korean composer Lee Sung Gyu to compose a music piece, played daily for a week on a local radio show. Romanian organization ArtLink included a selection of 20 of the artworks in their AR exhibition.
Many people reached out with images of the artworks being printed as posters and postcards and distributed in different cities in Europe.