Statistically, nine out of ten people worldwide are exposed to high levels of air pollutants that lead to serious health problems. The simple act of breathing results in early deaths for millions of people, and harms billions more. In fact, since the end of 2018, the WHO has dubbed air pollution the “new tobacco”, while the EU is calling it the “biggest environmental risk” to public health.
We just launched Eat, Breathe, Pray – our project that shines light on the issue, where we created a series of “gourmet” dishes made with common pollutants.