Our creative campaign Fakery (The Fake News Bakery) is live and running! It tackles the issue of fake news and disinformation and promotes media literacy through a novel methodology: deliciously looking but horribly tasting cupcakes! We launched Fakery on 3 May, World Press Freedom Day.
A core element of the campaign is a video of a social experiment, based on sensational fake news, which we created and spread in media. On the campaign's website, you can find useful tools and resources on how to detect fake news, but also tips on how to talk about the problem with friends and relatives, who might be prone to consuming disinformation.
Fakery has attracted substantial interest – the video has been viewed over 84,000 on social media so far, and the campaign has been covered by leading media outlets.
We are so proud to have Handplayed Productions and the Association of European Journalists as key partners in this project!
Bon appetit!