Fakery is live!

Fake news always affects us personally. But it is difficult to understand how until one falls victim to their grasp. That's why we created a social experiment with a media "sensation" that turned out to be irresistible. Join Fakery, our campaign to increase media literacy and counter fake news and disinformation. See how at http://fakery.org/ *** Concept – Iliyana Kancheva and Ivan Shulev Script consultant – Yana Buhrer Tavanier Director – Dimitris Georgiev Director of photography – Damian Dimitrov Actor – Yassen Atanasov Set design – Andrea Popova Costumes – Mirela Vassileva Focus puller – Vanya Ivanova Sound on set – Rossen Pavlov Editing – Ralitsa Kamenova Music – Milen Apostolov Sound post-production – Rossen Pavlov, Audiogenetik Ltd. Colorist - Damian Dimitrov DIT - Elena Nikolaeva Producer Fine Acts Ana Alexieva Maksim Stoimenov Yana Buhrer Tavanier Co-producer HandPlayed Productions Krasimira Krysteva Angel Ivanov With the support of Ahora Restaurant In partnership with Bistro Circle Fakery is developed in the Fine Acts Labs format fakery.org Thank you to the degustators Albena Spilkova, Bosilena Melteva, Radoslav Georgiev, Krasimir Mitov, Maria Popova, Martha Pramova, Yanislava Yaneva, Tsvetelina Dimitrova, Stilian Slavov, Nikolay Kirkov, Christiana Yotova, Nina Vankova, Todor Iliev, Tatyana-Anastasia Toplijska, Kevork Vanlyan, Victoria Necheva, Raya Raeva, Polina Mladenova, Denitsa Grozdeva, Yassen Georgiev, Valentin Terziev, Stefan Dobrev, Maya Vangelova Special thanks to Svetla Baeva Pavel Kоunchev Ilian Velev Demetri Vassilev, nulla.tv Nikolay Pavlov, InfinityFilms.bg 2019, Fine Acts www.fineacts.co

Our creative campaign Fakery (The Fake News Bakery) is live and running! It tackles the issue of fake news and disinformation and promotes media literacy through a novel methodology: deliciously looking but horribly tasting cupcakes! We launched Fakery on 3 May, World Press Freedom Day.

A core element of the campaign is a video of a social experiment, based on sensational fake news, which we created and spread in media. On the campaign's website, you can find useful tools and resources on how to detect fake news, but also tips on how to talk about the problem with friends and relatives, who might be prone to consuming disinformation.

Fakery has attracted substantial interest – the video has been viewed over 84,000 on social media so far, and the campaign has been covered by leading media outlets.

We are so proud to have Handplayed Productions and the Association of European Journalists as key partners in this project!

Bon appetit!