WHEN TEMPERATURES RISE, SO DOES THE RISK OF VIOLENCE AGAINST WOMEN

 
 

A growing body of research shows that periods of extreme heat are associated with increased rates of violence against women, particularly intimate partner violence. 

As climate change drives more frequent and more intense heatwaves across Europe, this is a connection we can no longer afford to ignore.

During one of Europe’s hottest summers on record, Fine Acts launched a one-of-a-kind campaign, bringing together six leading creative agencies from six European countries to join us in revealing a link that could help save lives, but is still missing from public conversation.

Scroll below to explore the science behind the connection, discover ways to take action, and see how creatives are bringing this overlooked issue into the public eye.

Spanning 2026 and 2027, the campaign will continue to evolve through new creative interventions across Europe.

Rozalina Burkova for Fine Acts

 

Fine Acts
Global

Futura DDB
Slovenia

Much Better
Bulgaria

DDB Budapest
Hungary

Poser Global
Sweden

Tribal Worldwide
Romania

Omnicom
United Kingdom

 

 

UNDERSTAND THE CONNECTION. TAKE ACTION.

The link between extreme heat and violence against women is still largely missing from public conversation in Europe. Understanding this connection can help us better anticipate risks, strengthen prevention and support, and ensure that responses to a changing climate also account for women’s safety.

We’ve brought together the evidence behind the campaign, practical ways you can help, and resources for those who want to dig deeper.

Explore the sections below to learn what the research tells us, what you can do, and where to read more.

 

PAN-EUROPE

This summer, our campaign moved into public space. Fine Acts teamed up with artist Rozalina Burkova to bring the connection between rising temperatures and violence against women to streets across Europe. The artwork is appearing in public spaces across multiple European cities, making visible a link that remains largely absent from public conversation.

Here’s a glimpse of some of our creative activations in Berlin, Paris, and Madrid this August.

But we didn’t want this message to live only on billboards. So we invited people everywhere to bring the campaign into their own streets, buildings, workplaces, cafés, gyms, salons, and community spaces.

And the call was taken up across Europe. Activists, feminist and climate groups, and grassroots collectives translated and adapted the artwork, paired it with local support resources, and brought it directly into their own neighbourhoods and communities across more than 10 countries – including Moldova, Denmark, Bulgaria, Kosovo, Germany, Türkiye, Lithuania, Slovenia, Ukraine, and the Czech Republic.

The invitation is still open. Anyone can download and print the poster – or use the editable version to translate and adapt it for their own context – and help bring the message to their community. Because the more visible this connection becomes, the harder it is to ignore.

SEE MORE & GET INVOLVED

 

Creative activation ideas & how you’ve been bringing these to life. A BIG thank you to our local activation partners: Active Communities for Participatory Democracy (Moldova), Fonden Gaia (Denmark), Bulgarian Platform – European Women’s Lobby (Bulgaria), QIKA Institute (Kosovo), Radfem Kollektiv Berlin (Germany), Sena Cakir (Türkiye), Veda Vidus (Lithuania), Združenje za MOČ (Slovenia), Rozviy (Ukraine), Konsent (Czech Republic), and SOS Association (Slovenia).


 

SLOVENIA

The first wave of the Overlooked Heat Warnings campaign receives an exceptional response from Slovenian media

The Slovenian edition of the initiative raising awareness of the link between rising temperatures and the increased risk of violence in intimate partner relationships, which we called Overlooked Heat Warnings and carried out together with Futura DDB, received an exceptional media response during the current heatwave. More than 15 national and regional Slovenian media outlets reported on the initiative and its key message, including Planet TV, Delo, Dnevnik, Večer, Siol.net, as well as numerous regional news portals and radio stations. There were also radio ads and in-program warnings in collaboration with Nextmedia, which owns some of Slovenia’s most popular radio stations.

In their headlines and coverage, the media brought the often-overlooked link between high temperatures and an increased risk of violence against women to the forefront. At a time when public attention was heavily focused on the heatwave, this issue – until now rarely part of the public conversation – gained visibility alongside reports on extreme temperatures, wildfires and health risks. Bringing this issue into media coverage of the heatwave was at the heart of the Slovenian edition of the initiative.

With such extensive media coverage, we have taken an important step towards bringing the link between extreme heat and safety in intimate partner relationships into the broader public conversation – and towards making sure that, when the next heatwave arrives, this connection may no longer be overlooked.

LEARN MORE


 

UNITED KINGDOM

For the UK edition, we partnered with Omnicom on an out-of-home campaign built around a small shift in familiar weather language.

The creative takes the “feels like” line from the daily forecast and flips it to reveal something unexpected. Across a series of weather-inspired digital out-of-home displays around the UK, ordinary summer scenes are paired with messages about what being at home can mean as temperatures rise.

By meeting people in the middle of a heatwave, when the weather is already impossible to ignore, the campaign makes that connection visible — and opens up a conversation about how we recognise and respond to it. 

LEARN MORE

 

 

BULGARIA

For the Bulgarian edition, created with Much Better, we borrowed the visual language of a glossy summer campaign – golden light, sunglasses, beautiful people, the promise of a perfect summer.

At first glance, everything looks familiar. The image and headline play into an obvious summer message: when the heat is on, protect yourself. It’s only in the small print that the meaning shifts – from protection from the sun to protection from violence.

Designed to blend in before it stands out, the campaign appears where advertising like this feels completely at home: in two of Sofia’s largest shopping centres and across a nationwide cinema chain.

It’s a deliberate double take – using the polished language of summer advertising to bring something we too often keep in the shadows into public view.

LEARN MORE


STAY TUNED AS THE CAMPAIGN UNFOLDS ACROSS EUROPE in 2026 & 2027